Search Engine Optimization (SEO) is the foundation of online visibility. To get your content in front of the right audience, you must optimize your website and content for search engines like Google. Start with keyword research — tools like Google Keyword Planner or Ubersuggest can help you find what your target audience is searching for. Incorporate these keywords naturally into your page titles, meta descriptions, headers, and content without overstuffing.
Technical SEO is just as important. Ensure your site loads quickly, is mobile-friendly, and has a clean URL structure. Create quality backlinks by guest posting, collaborating with industry blogs, or listing on reputable directories. Above all, remember: SEO is a long-term strategy. Publishing high-value, consistent content and regularly updating existing pages will keep your rankings strong over time.